Client NuSkin Corporation
Designer Ralph Appelbaum Associates
The ‘Million Dollar Wall’ at the Nu Skin Innovation Center Experience is a 50’ wide, 30’ tall matrix of roughly 700 individually backlit nameplates honoring the distributors of Nu Skin products who have accrued sales of five, ten, and twenty million dollars. Each nameplate has a number of LEDs used to illuminate the names, which can be selected from a search function on an adjacent touchscreen. Pacific Studio fabricated the nameplates from 22-gauge steel which was laser cut, folded into a five-sided pan and powder-coated white. The pans are mounted to standoffs and backed with translucent acrylic to diffuse the light behind.